In this piece, we’ll be unpacking each of the top selling luxury car brands operating here in Australia and break down their total sales for the year so far.
We’ll be doing this with the latest data on hand, in the form of the FCAI’s VFACTS report from October 2023, so join us as we take a closer look at the best selling luxury car brands in Australia.
We’ll start with a look at the large car segment, like luxury sedans and wagons, move to the sports car segment and then wrap up with a close look at the top selling luxury SUV sales tally.
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Request a quoteTop Selling Luxury Car Brands in Australia
We’ll kick off with a general overview of the sales landscape, specific to the luxury segment to see who are the major players on the more premium end of the market.
According to the latest VFACTS report from October, Tesla is atop the leaderboard for luxury car brands in Australia, followed by Mercedes-Benz and BMW on the podium, with Audi and Lexus nabbing closely at their heels.
Luxury Car Brand Year-to-Date (YTD) Sales October, 2023
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Tesla - 39,985
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Mercedes-Benz - 23,981
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BMW - 21,510
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Audi - 15,546
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Lexus - 12,777
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Land Rover - 7,021
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Volvo - 9,488
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Skoda - 6,601
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Porsche - 5,351
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Polestar - 1,867
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Genesis - 1,613
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Maserati - 546
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Jaguar - 436
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Lamborghini - 193
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Ferrari - 184
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Bentley - 183
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Lotus - 152
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Aston Martin - 120
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McLaren - 78
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Rolls-Royce - 39
Now that we’ve covered outright sales between luxury car brands, let’s take a closer look at the best-sellers within popular vehicle segments like large, premium sedans, large luxurious SUVs and sports cars.
Top Selling Medium-Sized Cars Above $60,000 in Australia
In the most affordable segment of the luxury car market, the Tesla Model 3 reigns supreme, far out-selling its nearest competitor, the BMW 3 Series who managed to double that of its nearest rival, the Mercedes-Benz C-Class and the Lexus ES.
Year-to-date sales for the medium segment priced above $60,000 in the month of October can be found below.
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Tesla Model 3 - 15,718
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BMW 3 Series - 2,666
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Mercedes-Benz C-Class - 2,408
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Lexus ES - 1,472
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Polestar 2 - 1,867
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Mercedes-Benz CLA-Class - 983
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BMW 4 Series Gran Coupe - 765
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Audi A4 - 750
Top Selling Luxury Large Cars Above $70,000
In terms of the large, luxury car segment priced above $70,000, the Porsche Taycan remains Australia’s best selling vehicle in the segment for YTD sales, followed closely by the BMW 5 Series, Mercedes-Benz EQE and the E-Class.
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Porsche Taycan - 455
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BMW 5 Series - 379
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Mercedes-Benz EQE - 369
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Mercedes-Benz E-Class - 347
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Audi e-tron GT - 289
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Audi A6 - 208
Top Selling Luxury Upper Large Cars Priced Above $100,000
For the flagship upper-large segment priced above $100,000, the Mercedes-Benz S-Class remains the best seller in terms of YTD sales, followed by the BMW 7 Series, Porsche Panamera and the battery-electric BMW i7.
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BMW 7 Series - 76
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Porsche Panamera - 67
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BMW i7 - 57
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Mercedes-Benz EQS - 40
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Mercedes-Benz AMG GT - 20
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Lexus LS - 20
Top Selling Sports Cars Priced Below $80,000
Moving over to the most affordable part of the sports car segment, the Ford Mustang remains firmly atop the leaderboard, followed closely behind by the Subaru BRZ, Toyota GR86, BMW 2 Series and the Mazda MX-5.
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Ford Mustang - 1,461
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Subaru BRZ - 1,399
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Toyota GR86 - 936
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BMW 2 Series - 895
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Mazda MX-5 - 509
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Nissan Z - 404
Top Selling Sports Cars Priced Above $80,000
Stepping up to the sports car segment priced above $80,000, Mercedes-Benz and BMW are dead even in YTD sales to October, 2023, selling the exact same amount of vehicles to share first place, followed by Chevrolet and Porsche.
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BMW 4 Series - 730
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Mercedes-Benz C-Class - 730
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Porsche Cayman - 259
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Toyota Supra - 211
Top Selling Luxury Sports Cars Priced Above $200,000
When it comes to flagship sports cars priced above $200,000, Porsche has a commanding lead over its nearest competitors thanks to healthy sales of the iconic Porsche 911, which accounts for nearly half of total sales in the segment.
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Porsche 911 - 484
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BMW 8 Series - 52
Best Selling Small/Compact SUVs Priced Above $60,000
Moving onto the best-selling small SUVs priced above $60,000 here in Australia shows that the Volvo XC40 is the best-selling vehicle in its segment, followed closely behind by the Audi Q3 and the BMW X1.
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Volvo XC40 - 4,892
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Audi Q3 - 3,831
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BMW X1 - 3,511
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Lexus UX - 2,044
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Mercedes-Benz GLA - 1,538
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MINI Countryman - 1,431
Best-Selling Luxury Midsize SUVs Priced Above $60,000
Tesla once again takes the top spot for the midsize SUV segment priced above $60,000 here in Australia, out-selling its nearest competitors like the Lexus NX, Audi Q5 and the BMW X3 by a super wide margin.
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Tesla Model Y - 24,267
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Lexus NX - 5,708
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Audi Q5 - 3,521
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BMW X3 - 3,442
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Mercedes-Benz GLC - 2,900
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Porsche Macan - 2,576
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Volvo XC60 - 2,152
Australia’s Most Popular Large SUVs Priced Above $70,000
In terms of the large SUVs priced above $70,000 here in Australia, Land Rover tops the list with the Defender, followed by BMW with the X5, Lexus with the RX and Mercedes-Benz with the GLE.
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Land Rover Defender - 3,222
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BMW X5 - 2,927
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Lexus RX - 2,412
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Mercedes-Benz GLE - 2,078
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Land Rover Range Rover Sport - 1,848
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Audi Q7 - 1,602
Australia’s Most Popular Upper Large SUVs Priced Above $120,000
Moving to the largest, most luxurious portion of the upper large SUV segment, Lexus stands in the top spot thanks to the RX, followed closely by the BW X7, Land Rover Range Rover and the Mercedes-Benz GLS.
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Lexus LX - 865
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BMW X7 - 823
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Land Rover Range Rover - 634
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Mercedes-Benz GLS - 571
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Mercedes-Benz G-Class - 308
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